HTTPS as a ranking signal.
From Google Online Security Blog.
We know all that security is the top priority on the web, these days, and also for Google. In many products, Google use strong HTTPS encryption by default, such as GMail and Drive, Search the www.
Google is trying to make web more safe and push the developers to switch sites from HTTP to HTTPS.
In coming weeks, Google will publish best practices to make TLS adoption more easier.
Below some best practices to get started:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Check out our Site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from crawling using robots.txt
- Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag
Read more in Online Security Blog